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Fighting Review Spam: How to Report Fake Reviews on Google

fake reviews

Fighting Review Spam: How to Report Fake Reviews on Google

As a business owner, one of the most valuable assets is your online reputation. Positive reviews can attract new customers and boost your rankings on search engines like Google. However, the rise of fake reviews has become a significant concern for businesses worldwide. These fraudulent reviews can manipulate search rankings and mislead potential customers, ultimately harming your brand’s credibility.

In this comprehensive guide, we will walk you through the steps to report fake reviews on Google and protect your business from review spam. By following these guidelines, you can ensure that your online reputation remains authentic and trustworthy.

Step 1: Identify Fake Reviews

Before reporting fake reviews, it’s crucial to identify them accurately. While detecting fake reviews can be challenging, certain red flags can help you differentiate between genuine and fraudulent feedback. Look out for the following signs:

    1. Unusual Review Patterns: If you notice a sudden surge in reviews within a short period, especially if they are all positive or negative, it could indicate review spam.
    2. Generic Language: Fake reviews often use generic and vague language without specific details about the product or service.
    3. Similar Phrases and Keywords: If multiple reviews contain identical phrases or keywords, it’s a clear sign of orchestrated review spam.
    4. Suspicious User Profiles: Check the profiles of reviewers. Look for suspicious patterns such as multiple reviews posted on the same day or profiles with no profile picture or history.

By being vigilant and examining these factors, you can increase your chances of identifying fake reviews accurately.

Step 2: Gather Evidence

Once you have identified potential fake reviews, it’s essential to gather evidence to support your claim. Document all the relevant information, including the review content, reviewer profile names, dates, and any additional details that may be useful. Create a Google Sheet or document to organize this evidence systematically. Remember not to include any Personal Identifiable Information (PII) in your document to protect privacy.

Step 3: Flag the Fake Reviews

To report fake reviews on Google, you need to flag them using the Google Business Profile Help Community. Follow these steps:

review spam

    1. Go to the Google Business Profile Help Community.
    2. Create a post addressing the issue and briefly explain that you have identified a business with fake reviews, providing a share link to your Google Sheet or document containing the evidence.
    3. Avoid posting PII in the community thread, as it is indexed by search engines. Keep all sensitive information in your Google Sheet.
    4. Be concise and stick to the facts. Avoid writing lengthy novels or pleading for action.
    5. An example post could be; Subject: Business With Fake Reviews (Evidence Included)Hello, I have discovered a concerning pattern of fake reviews for a particular business. Here is the evidence I have gathered: [provide the share link to your Google Sheet or document]. I kindly request your assistance in investigating this matter and taking appropriate action. These fake reviews are manipulating Google rankings and deceiving potential customers. Thank you.
    6. A Google Product Expert will review your evidence and escalate the case if necessary.

Step 4: File a Redressal Complaint

If the business in question has other violations, such as a spammy business name, it is recommended to file a redressal complaint. This additional step can strengthen your case against fake reviews. Follow these steps to file a complaint:

    1. Fill out the Google Business Redressal Complaint Form.
    2. Provide all the relevant details, including the business name, location, and a clear explanation of the issue.
    3. Mention the fake reviews and include any case IDs related to previous complaints.

Keep the case ID provided by Google for future reference. If you do not receive a response from Google within a few weeks, you can return to the community and request an update or escalation.

Step 5: Keep an Eye Out for New Reviews

While awaiting a response from Google, it’s essential to monitor the situation closely. If you notice new fake reviews appearing, return to your Help Community thread and update the Product Expert. Google has the ability to lock profiles from receiving new reviews, which can help mitigate the impact of review spam on your business.

Will the Business Get Suspended?

The outcome of reporting fake reviews can vary. In some cases, profiles may be suspended, while in others, reviews may be removed, or the profile may be locked. Google likely has a threshold of violations before deciding to suspend a profile for purchasing fake reviews.

Remember to update the Product Expert about any additional violations and provide case IDs for redressal complaints. It is our hope that Google takes decisive action to combat this issue, as genuine businesses that abide by the rules often suffer the most. Until then, this guide aims to equip you with the tools needed to fight back and protect your Google rankings.


Fake reviews pose a significant threat to businesses, affecting their online reputation and customer trust. By following the steps outlined in this guide, you can take a proactive approach to combat review spam on Google. Remember to stay vigilant, gather evidence, and report fake reviews through the appropriate channels. By doing so, you can safeguard the authenticity of your online reputation and maintain the trust of your customers.