The Power of Long Copy Blog Posts and Social Media Integration: GMB, Facebook, and Instagram
The Importance of Long Copy Blog Posts in Expanding Reach
Long copy blog posts play a crucial role in increasing a company’s online visibility and reach. They provide comprehensive and valuable information that helps in establishing authority and credibility in the industry [2]. Furthermore, long-form content tends to rank higher on search engine results pages (SERPs) due to its thoroughness and ability to cover a wide range of keywords [1].
Utilizing Google My Business, Facebook, and Instagram for Maximum Exposure
Leveraging Google My Business Posts
Google My Business (GMB) posts are essential for local businesses looking to increase online traffic and reach potential customers [2]. These free, easy-to-create posts allow businesses to share updates, photos, videos, offers, and more to potential customers, appearing alongside other profile information and reviews in Google search and maps [2]. To drive people back to a long-form blog post, highlight intriguing statistics, quotes, or insights from the article and include a link to the full piece [1].
Harnessing the Power of Facebook
Driving traffic to your blog through Facebook involves using big images, short updates, and engaging content to capture users’ attention [3]. Share quotes from your blog post, ask questions related to the topic and utilize Facebook Live to engage with your audience [3]. Creating Facebook groups, hosting contests, and sharing old content can generate traffic and increase blog visibility [3].
Engaging an Audience on Instagram
Instagram is a visual platform perfect for sharing eye-catching images and short videos related to your blog post. Use relevant hashtags to reach a wider audience and create Instagram Stories with swipe-up links to your blog article. In addition, engage with users by responding to comments and direct messages, as well as collaborating with influencers in your industry.
Converting Social Media Engagement into Valid Leads
To turn engaged social media users into valid leads, it’s essential to interact with them through comments, direct messages, and email [3]. Offer incentives, such as free downloads or discounts, to readers who complete a specific action, like signing up for a newsletter or filling out a form [1]. Determine the campaign’s goal: do you want more phone calls, emails, or website form submissions? Tailor your approach to achieve the desired outcome.
Offering Freebies to Entice Readers and Boost Conversions
Providing something free to readers can help convert them into customers. Examples of incentives any business can offer include:
- Exclusive content: Offer access to premium articles or a downloadable eBook to those who sign up for your newsletter or register on your website.
- Free samples: Give away samples of your products or services for free to potential customers.
- Discounts: Offer a discount code that can be redeemed on your website or in-store.
- Contests: Host a giveaway or contest on social media that requires participants to share your blog post or follow your account to enter.
By offering something valuable to readers, businesses can increase their chances of converting them into leads and customers.
Setting a Goal for Your Campaign
Before launching a blog post and social media campaign, it’s essential to determine the objective. Do you want to increase website traffic? Generate more leads? Boost sales? Having a clear goal in mind will help you tailor your approach and measure the campaign’s success.
Combining long-copy blog posts with social media posts on platforms like GMB, Facebook, and Instagram can significantly expand a company’s reach and increase its online visibility. By offering free incentives and engaging with readers, businesses can convert social media followers into valid leads and customers. With careful planning and a clear goal in mind, any business can use this strategy to achieve success in the online world.
Sample 3-Month Social Media Plan for Local Service Businesses: Get Your Free Plan Today!
At Kenekt Digital, we understand the importance of a well-rounded social media strategy to generate leads and grow your local service business. That’s why, for a limited time, we’re offering a free 90-day social media plan outline to help you get started. This sample plan will give you an idea of our approach, and we’re happy to create a customized plan for your business at no cost.
Our Comprehensive Lead-Generating Services
Our social media plan includes the following services to help you generate more leads for your local service business:
Monthly 800+ Word Blog Post
We’ll create a monthly long-form blog post that’s informative, engaging, and optimized for search engines. This will help you establish authority in your industry and attract potential customers who are searching for relevant information.
Three Weekly Posts to Facebook, Instagram & Google Business Profile
Our team will craft three weekly posts for your Facebook, Instagram, and Google Business Profile, ensuring your business remains active and visible across these platforms. These posts will be personalized to your business and feature original content that’s never recycled.
Weekly Posts to 2 Facebook Groups
By posting in relevant Facebook groups, we’ll expand your reach to potential customers who are interested in your services. This targeted approach will help you generate high-quality leads.
Ongoing Promotion of Your Products or Services
Throughout the 3-month plan, we’ll continuously promote your products or services to ensure that your target audience is aware of your offerings and how they can benefit from them.
A Focus on Informational Content
Our content strategy focuses on providing valuable information to your target audience. By educating and engaging potential customers, you’ll build trust and credibility, making them more likely to choose your business over competitors.
5 to 10 Searchable Hashtags Included
We’ll include 5 to 10 relevant and searchable hashtags in your social media posts to improve their visibility and reach. This will help you connect with your target audience and generate more leads.
Limited Time Offer: Free 90-Day Social Media Plan Outline
For a limited time, Kenekt Digital offers a free 90-day social media plan outline to help you kickstart your lead-generation efforts. This outline will provide you with a clear roadmap for using social media to generate leads for your local service business.
Our comprehensive 3-month social media plan combines targeted, engaging content with strategic promotion to help you generate more leads for your local service business. By capitalizing on our expertise and limited-time offer of a free 90-day social media plan outline, you’ll be well on your way to expanding your reach and growing your customer base.
Don’t miss out on this exclusive offer! Contact us today to claim your free social media plan and start growing your business.